It is 10x easier to upsell an existing client than to hunt a new one when the economy is cold. 4. Optimize the "Invisible" Pipeline Use the quiet time to fix the leaks in your bucket.
Big contracts are scary in a recession. Lower the barrier to entry so they can experience your value without a boardroom meeting.
Market for top-of-mind awareness . When the "buying window" opens for a prospect in six months, you want to be the first name they think of because you were the only one who didn't vanish when things got tough.