Suddenly, the "targets" of his persuasion became his .
One elderly woman spoke about the old garden; a teenager mentioned the lack of safe places to skate. Leo didn't argue. He didn't try to "persuade" them that his building was better than their memories. He simply listened and took notes. How To Persuade People Who Don t Want To Be Per...
Most people don't resist an idea because they hate it; they resist because they fear the of change. If you want someone to go for a run with you, don’t talk about the health benefits (the "gain"). Talk about how you’ve already picked out the route and have a spare pair of shoes ready (removing the "friction"). 4. Build a Golden Bridge Suddenly, the "targets" of his persuasion became his
When you push against someone, their natural physical and psychological response is to brace and push back. To persuade the resistant, you must stop being the "salesman" and start being the "investigator." Ask questions that allow them to reveal their own needs. 2. The Power of "Autonomy" He didn't try to "persuade" them that his
When he finally spoke, he didn't say, "You should let me build this." Instead, he said, "It sounds like if we don't include a community garden and a sunken courtyard for skaters, this building will be a failure to this street."
Persuasion isn't about winning an argument; it's about helping someone find a new door that they feel they opened themselves.
Instead of pitching his "vision," he spent the first hour asking one question: