Instead of buying expensive, broad zip codes, look for "up-and-coming" areas where the cost-per-lead is lower but search volume is rising. The "Flex" Alternative In some markets, Zillow offers the Flex Program . No Upfront Cost: You don't pay for the leads monthly.
Most agents suggest a minimum of $500–$1,000 per month to see a consistent return.
You pay for a percentage of the total ad impressions in that area. how to buy leads on zillow
If you’d like to see if Zillow Premier Agent is right for your specific market: you are considering Your monthly marketing budget Whether you are an individual agent or a team lead
You choose specific zip codes where you want to appear. Instead of buying expensive, broad zip codes, look
Pricing is dynamic and depends entirely on local market competition.
💡 Treat Zillow leads as a long-term play. While some buyers are ready today, many are 6–12 months away from a purchase. Consistent follow-up is the only way to ensure a positive ROI. Most agents suggest a minimum of $500–$1,000 per
Live connections require answering the phone instantly. If you miss the call, the lead goes to the next agent.