Below is a write-up explaining the current status of SoulCycle’s business model and alternative paths for those interested in the brand. 1. Understanding the Corporate-Owned Model

: The most direct competitor with a well-established global franchise system.

: A major player in the high-intensity boutique space with a robust franchise support network. Who Owns SoulCycle? (CEO, Corporate & Franchise Explained)

: Instructors are exclusive SoulCycle employees who undergo an intensive eight-week training program at "Soul University". They cannot teach at other studios, a restriction that would be harder to maintain in a franchised system. 2. Is Opening a SoulCycle Ever Possible?

Currently, there is no public application or "Buy a Franchise" page for SoulCycle. If you are a real estate developer or a high-net-worth investor, your best path is through corporate partnerships rather than individual ownership: