You must own the e-commerce website from which you intend to sell. 2. Switch to a Professional Account Only Business or Creator accounts can use shopping tools. How To Add Shop Button On Instagram (2026)
Adding a "Buy" button to Instagram—officially known as —allows businesses to tag products in posts, stories, and reels, directing users to a checkout page. To enable this, you must convert to a professional account, connect a product catalog via Meta Commerce Manager, and receive account approval. 1. Meet Eligibility Requirements how to add instagram buy button
You must sell physical goods that comply with Instagram's commerce policies. You must own the e-commerce website from which