For most customers, Apple typically limits the purchase of a specific iPhone model to . These restrictions are most common during the initial launch of a new product or when there are global supply chain constraints. Standard Purchase Limits

: Limits can vary by region or change based on stock availability. For instance, during the COVID-19 pandemic, Apple briefly imposed a strict two-device limit globally before lifting it as supply stabilized. Exceptions and Workarounds Is there a limit on how many iPhones you can buy in-store?

: You can generally purchase up to two units of the same iPhone model per order or per Apple ID. For example, a customer might be restricted to two Apple iPhone 16 Pro Max units during its launch period.

: Even when limits are in place, they often apply to the same model. A customer can frequently buy two units of one model (e.g., iPhone 16) and two units of another (e.g., iPhone 16 Pro) in a single transaction.