The journey begins at ads.google.com . You’ll sign in with your existing Google account.

Most advertisers use Automatic Payments . Google runs your ads first and then charges your card either every 30 days or whenever you hit a specific "threshold" amount (like $500).

Buying Google Ads (formerly AdWords) is less about a single "purchase" and more about setting up an automated auction system for your business.

Here is the story of how you go from having a website to running your first ad: 1. Create Your Command Center

Google will immediately try to "help" you by starting a Smart Campaign. Experts often recommend clicking "Switch to Expert Mode" or choosing the option to "create an account without a campaign" first. This gives you full control over your settings instead of letting the AI make every decision for you. 2. Connect the "Plumbing" (Billing)