Only describe what is vital to the message. If the image is purely decorative (like a swirl or border), it should be marked as decorative so screen readers can skip it.
Example: "A golden retriever sitting in a field of sunflowers." gsu1o7hxba_1.jpg
Focus on the meaning and intent of the image. Keep it short (usually 1–2 sentences) and end with a period. Only describe what is vital to the message
Example: "Max, the therapy dog, during his first visit to the local park in 2024." the therapy dog
Users with slow internet to understand the content if the image fails to load.
People with visual impairments to "hear" what is on the screen.