Here is how this feature could work to immerse fans in the world created by and Jamie Hewlett : Feature Concept: "The Last Cult" Digital Portal

: Users enter the site during a simulated "Pink Dawn," where they are greeted by a 3D-rendered Murdoc Niccals (the self-appointed "Great Leader"). To join the "The Last Cult," users must "purge their soul" by connecting their Spotify or Apple Music accounts.

Since " Cracker Island " is all about cults, echo chambers, and the blurred lines between reality and hallucination, a perfect feature would be an .

This feature would live as a dedicated mobile-first web experience or a hidden section within the official Gorillaz website .

: Using the "super-stylized 3D" look from the music video, users can use AR to see hallucinations of Thundercat appearing in their actual environment, just like 2-D does in the Los Angeles County Hospital.