The is a virtual, sponsored experience on the Roblox platform, launched in June 2022 and developed by The Gang Stockholm. It serves as an immersive digital flagship where players can interact with the French luxury brand's aesthetic through gaming and social elements. Core Experience & Scripted Mechanics
: Participation in three fashion shows rewards the 4G Cap , encouraging players to experiment with avatar customization. GIVENCHY BEAUTY HOUSE SCRIPT
The "script" of the Givenchy Beauty House centers on user engagement through a variety of mini-games and objective-based tasks designed to reward players with exclusive virtual items: The is a virtual, sponsored experience on the
This digital "Beauty House" was part of a broader campaign to captivate younger audiences through and interactive experiences. By bridging the gap between luxury fashion and gaming, Givenchy effectively increased brand awareness and purchase intent for its physical beauty products, such as its signature lipsticks. The "script" of the Givenchy Beauty House centers
