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: Nike leads the market, followed by Hollister in clothing. In footwear, specialized brands like On Running are gaining significant traction.

: Gen Z increasingly uses fashion to affirm identity, particularly within LGBTQ+ communities , seeking authenticity through their clothing choices. Market Favorites & Spending Girl Nude (14) mp4

: 85% of female teens report wearing makeup, with e.l.f. holding the spot as the most popular cosmetics brand. : Nike leads the market, followed by Hollister in clothing

Teenagers' spending habits provide a window into the brands that define their current "look." : Nike leads the market