Francesco Gabbani - Occidentali's Karma (official Music Video) Apr 2026

: Gabbani critiques the "selfie group" and people who consider themselves experts on everything because of the web, yet remain trapped in a "2x3 cage"—a reference to the size of a standard office cubicle or smartphone screen.

The story of the music video is a satirical journey through the modern Westerner's search for enlightenment in a digital age. The Concept: The Dancing Ape

Released as Italy's entry for the 2017 Eurovision Song Contest , the video became a viral sensation, amassing over 200 million views. It won the prestigious , with critics like Gianni Vattimo noting that the sophisticated, reference-heavy lyrics felt like something written by Umberto Eco . : Gabbani critiques the "selfie group" and people

: Gabbani references the Greek philosopher Heraclitus and his idea that "everything flows." In the video, this ancient wisdom is juxtaposed with the fleeting, shallow nature of internet culture.

: The video showcases Gabbani in bright, stylish outfits, representing the "Westernized" version of Eastern traditions. He suggests that we try to buy "Paradise at half-price" through commercialized spirituality. Cultural Impact It won the prestigious , with critics like

The music video and lyrics are packed with philosophical "Easter eggs" that contrast ancient wisdom with modern vanity:

The video’s most iconic element is a man in a gorilla suit dancing alongside Francesco Gabbani. This is a direct reference to book The Naked Ape , which posits that despite our cultural and technological advancements, humans remain biological primates. Gabbani uses this "dancing ape" to mock the superficial way Westerners adopt Eastern spiritualism—like yoga or meditation—as a mere anti-stress remedy without truly understanding its depth. Key Themes and Symbols He suggests that we try to buy "Paradise

The story the video tells is ultimately one of irony: we are all "naked apes" trying to find meaning through a smartphone lens, dancing through life while confusing "having" with "being".