Broadcast media relies on electronic signals to reach a mass audience via radio and television.
: Massive franchises from major studios like Disney, Warner Bros., and Sony define this segment. 4. New Media (The Digital Shift)
Social media platforms enable users to create communities, share personal content, and engage in two-way communication.
: It has democratized content creation, where short-form videos and viral trends can become as popular as professional productions.
: Unlike traditional media, New Media is often non-linear and interactive, allowing users to influence the experience.
This category encompasses motion pictures produced for theaters and, increasingly, high-end streaming.