Ferrari ownership is "shaped by principles rather than impulse retail".

Because Ferraris are not mass-produced, wait times can be extensive.

There are two primary ways to enter the Ferrari ecosystem according to experts at Ferrari of Fort Lauderdale :

For new commissions, you can select colors, materials, and unique features at the factory in Maranello or through specialized dealership studios.

To reach "VIP" status—which grants earlier access to regular models and invitations to exclusive factory events—owners often need to consistently buy multiple current models, such as the Ferrari SF90 Spider , Ferrari 296 GTS , or the Ferrari Purosangue . 5. Delivery and Beyond The journey doesn't end when the car arrives.

You will meet with a sales consultant to discuss your driving style, lifestyle, and preferences. For new buyers, this is a crucial step in proving your "alignment of intent"—Ferrari prioritizes buyers who intend to drive and maintain the cars rather than just those looking for "bragging rights".

Once an allocation is secured, the customization process begins. Ferrari is world-renowned for its bespoke options: