Use this to position a product or person as the premium, "best-in-class" choice. 5. Trust (The Trigger of Stability)
Use this trigger when you need to disrupt a market or reframe a stale problem with a visionary solution. 2. Passion (The Trigger of Connection) Fascinate: Your 7 Triggers to Persuasion and Ca...
Fascination is not about changing who you are; it is about becoming more of who you are. By identifying which of the seven triggers you naturally command, you can stop competing on price or utility and start competing on the basis of irresistible value. Whether leading a team or launching a brand, the goal remains the same: to be the most fascinating option in the room. Use this to position a product or person
Essential for long-term partnerships and industries where risk mitigation is the primary concern. 6. Mystique (The Trigger of Curiosity) Whether leading a team or launching a brand,
Prestige is the trigger of high standards, status, and symbols of achievement. It leverages our innate drive for self-improvement and elite association.
Passion creates fascination through sensory involvement and emotional resonance. It is the language of relationship-building and enthusiasm.