: On platforms like Amazon, always check the "sold by" section. Buying directly from a brand's official store is safer than third-party sellers with ratings under 90% [5].

: Counterfeit electronics or skincare can be unsafe [5, 13, 15].

: Report the transaction to the e-commerce platform and the legitimate brand. For widespread issues, you can report content for legal removal through Google Search [6, 13].

As technology evolves, deepfakes—AI-generated videos or audio—are becoming increasingly difficult to distinguish from reality [31].