In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:
From ASMR-inspired alarms to silent discos, Dunkin’ is proving that a brand’s "voice" is more than just a tagline—it’s an immersive audio experience. 1. The "Brew and Renew" Alarm with Hatch Dunkins (Audio)
: The rhythmic tumbling of coffee beans and the hiss of an espresso machine. In a unique partnership with the sleep-tech company
On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight. The "Brew and Renew" Alarm with Hatch :
The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era”
: By focusing on the quality of sound—the crack of ice in a plastic cup or the crunch of a donut—Dunkin’ uses audio to trigger immediate cravings and brand recognition. Why Audio Matters for Dunkin'