"Don't tell people what your product does," Warikoo explained. "Tell them why it matters to them. People do not buy products; they buy better versions of themselves. Start with a story that makes them feel the problem."
Kabir took a deep breath. He didn't fire up his graph. He looked directly at a woman sitting in the front row, smiled, and began. [_DUFORUM_]_Ankur_Warikoo__How_to_Speak_Effecti...
"Silence is your superpower. Nervous speakers rush because they are afraid of silence. But silence builds anticipation. When you say something important, stop. Let it land. Give your audience time to digest the gravity of your words." "Don't tell people what your product does," Warikoo
"Let me tell you about a woman named Sunita," Kabir said softly. Then, he paused. " Kabir said softly. Then