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: A digital version of the book is available for free borrowing and streaming at the Internet Archive .

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: For a permanent EPUB version compatible with e-readers, the book is available for purchase at major retailers like Amazon and Empik . Core Concepts of "The Brand Gap" : A digital version of the book is

The book is a "whiteboard overview" that explores how to bridge the distance between business strategy and design. It defines a brand not as a logo, but as a person's "gut feeling" about a product or service. Neumeier outlines for building a "charismatic brand": THE BRAND GAP — MARTY NEUMEIER Core Concepts of "The Brand Gap" The book

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