The Unexpected Legacy of Doritos Crash Course : Gaming’s Most Delicious Accident
The game was the winning entry of the , a contest where fans submitted game concepts for the chance to have them professionally developed. Designed by Raleigh native Jill Robertson , the game drew inspiration from hit shows like Wipeout and Ninja Warrior . Robertson’s vision was simple: use your custom Xbox Avatar to navigate increasingly absurd obstacle courses against friends. Why It Worked (and Why We Raged) Doritos Crash Course
In the late 2000s, "advergames" were usually seen as cheap, forgettable marketing tools. But then came Doritos Crash Course . Released in December 2010 for the Xbox Live Arcade (XBLA), this free obstacle-course platformer didn't just promote a chip brand—it became a cultural phenomenon that players still talk about over a decade later. Born from Competition The Unexpected Legacy of Doritos Crash Course :
Despite being a promotional tool, Doritos Crash Course felt like a "real" game. It offered a surprising amount of depth across 15 levels set in the United States, Europe, and Japan. Doritos Crash Course l Chill n' Shill Why It Worked (and Why We Raged) In