Four Questions for Michael Donovan : An interview where the founder discusses the beginnings of DDS and its ability to embrace industry changes.
Evolving Media Buying : A piece by Danny Donovan that explores looking beyond simple transactions in modern media buying. DDS And MediaBank Complete Merger To Form Mediaocean donovan media buying software
: DDS was best known for its standardized systems that kept the TV ad market competitive for both buyers and sellers. Four Questions for Michael Donovan : An interview
In 2011, merged with its primary competitor, MediaBank , to form Mediaocean . This merger created the largest independent advertising technology company in the world at the time. Key Software and Legacy In 2011, merged with its primary competitor, MediaBank
: The combined technology from DDS and MediaBank evolved into the Mediaocean platform, which remains a market leader for media and creative workflow tools. Current Insights