Stars like Zendaya or Jennifer Lawrence sign multi-million dollar deals.
They are legally obligated to wear that designer to major award shows. This guarantees the brand global media coverage. ⚠️ The Exceptions to the Rule do celebrities buy their red carpet dresses
Most red carpet looks are loans orchestrated by celebrity stylists. Stylists pull samples directly from fashion houses. The gowns are altered to fit the celebrity perfectly. The garments must be returned immediately after the event. 2. Custom Creation Stars like Zendaya or Jennifer Lawrence sign multi-million