For 17 years, Hurley operated as a wholly-owned subsidiary of Nike. During this period, the brand benefited from Nike's massive global infrastructure, which helped it expand internationally. Key milestones during this era included:

: Hurley reached annual revenues of roughly $260 million by 2012 .

Nike acquired Hurley International on , from founder Bob Hurley. At the time, Hurley was a rapidly growing surfwear brand generating approximately $70 million in annual sales.

: In 2012, Nike consolidated its own "Nike 6.0" surf team into Hurley, effectively making Hurley its sole representative in the surf industry.

Nike Buy Hurley - Did

For 17 years, Hurley operated as a wholly-owned subsidiary of Nike. During this period, the brand benefited from Nike's massive global infrastructure, which helped it expand internationally. Key milestones during this era included:

: Hurley reached annual revenues of roughly $260 million by 2012 . did nike buy hurley

Nike acquired Hurley International on , from founder Bob Hurley. At the time, Hurley was a rapidly growing surfwear brand generating approximately $70 million in annual sales. For 17 years, Hurley operated as a wholly-owned

: In 2012, Nike consolidated its own "Nike 6.0" surf team into Hurley, effectively making Hurley its sole representative in the surf industry. For 17 years

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