You start with interviews to understand a new topic, then build a survey based on those insights to see if they apply to a larger population. 3. Collecting and Analyzing Data
You collect both types of data at the same time, analyze them separately, and then compare the results to see if they confirm or contradict each other. Designing and Conducting Mixed Methods Research
This is the "magic sauce." You need to decide where the data meets. Is it during analysis, or only at the very end when you write your conclusion? 4. The Challenges (and How to Beat Them) Mixed methods is a lot of work. To stay sane: You start with interviews to understand a new
Are you planning to use a or convergent approach for your specific project? This is the "magic sauce
Mixing It Up: A Guide to Mixed Methods Research If you’ve ever felt that numbers don’t tell the whole story, or that a great interview needs data to back it up, you’re looking for . It’s the "best of both worlds" approach that combines the why of qualitative data with the how many of quantitative data.