A Design Sprint is an intensive, five-day process used by teams to answer critical business questions through design, prototyping, and testing ideas with customers. Originally developed by Jake Knapp at Google Ventures (GV), this methodology is a "greatest hits" of business strategy, innovation, and design thinking.
: Instead of group brainstorming, team members work individually to sketch competing solutions on paper. Design Sprint
: Group work is often dominated by the loudest voice. Sprints prioritize individual thinking followed by collective voting to ensure everyone has a voice. A Design Sprint is an intensive, five-day process
: Dig into the design problem. You map out the challenge and pick a specific, manageable target to focus on for the week. : Group work is often dominated by the loudest voice
: You show your prototype to five real users in one-on-one interviews. By the end of the day, you’ll know exactly how far you need to go and what to do next. Core Principles for Success