In , authors Chip and Dan Heath argue that human decision-making is naturally flawed due to four psychological "villains". To counteract these biases, they introduce the WRAP model, a structured four-step process designed to shift your perspective and improve choice quality . The Four Villains of Decision-Making
The authors identify four common pitfalls that lead to poor choices: WRAP Decision Process - ModelThinkers Decisive: How to Make Better Choices in Life an...
ModelThinkers - WRAP Decision Process. WRAP Decision Process. In their best-selling book Decisive, Chip and Dan Heath identified ' ModelThinkers How to Make Better Decisions: 10 Takeaways from Decisive In , authors Chip and Dan Heath argue