Cultural Tourism: The Partnership Between Touri... < BEST — Handbook >

"Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management" by Bob McKercher and Hilary du Cros addresses the friction between tourism and heritage management by proposing a framework for sustainable, collaborative product development. The work features a five-tier typology of cultural tourists—ranging from purposeful to serendipitous—and provides management strategies for asset auditing and managing the tension between authenticity and commodification. For more details, visit Routledge . The Partnership Between Tourism and Cultural Heritag

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