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: Brands use frightening or gory imagery to cut through the noise, a tactic pioneered by the United Colors of Benetton in the late 1980s.

: Digital platforms are designed to amplify content that sparks strong negative emotions or intense conversation, as these metrics correlate with higher ad revenue. crazy teenporn

Historically, "crazy" or controversial content served to rebel against societal norms, from the ultra-gruesome "splatterpunk" horror of the 1980s to Marcel Duchamp's avant-garde "shock art". Today, this shock value has been institutionalized: : Brands use frightening or gory imagery to