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The song’s release was a cultural moment, marking the first time the "platinum trio" had collaborated since 2004. It achieved massive commercial success:
The video is ghoulish and surreal, featuring a homeless woman holding a bottle that opens to reveal different "rooms" representing the rappers' states of mind. Crack A Bottle
It set a record at the time for one of the highest digital sales weeks in history. The song’s release was a cultural moment, marking
Faced with the leak, the label decided to pivot, officially releasing the finished version featuring all three artists in early 2009 to capitalize on the massive hype. A Record-Breaking Return the label decided to pivot