He used the track's platform to denounce homophobia as "weird" and noted that while anti-gay prejudice is often "embedded in the culture" of rap and the "hood," he is firmly against it.

The song takes its title from American superstar , whom Central Cee mentions flirtatiously in the opening verse: "Somebody tell Doja Cat, that I'm tryna indulge in that" . However, the track's most viral—and controversial—lyric is the opening line of the chorus: "How can I be homophobic? My b*tch is gay" .

The track's lean runtime of just 1 minute and 37 seconds was tailor-made for the TikTok era, where a snippet of the song garnered over 13 million plays before the official release even dropped.

Central Cee's "Doja": The Viral Anthem That Broke Borders Released on July 21, 2022, stands as a pivotal moment for West London rapper Central Cee, catapulting him from a UK drill standout to a global household name. The track is not only a commercial powerhouse but also a cultural phenomenon that leveraged viral marketing and high-profile international collaboration. Production and Nostalgic Sampling