The recent rebranding shifted the channel's focus almost exclusively to telenovelas , moving other popular legacy content to different channels.
The rebranding has sparked mixed reactions, particularly regarding the loss of variety programming on the main linear feed. Canal Viva Online
Globoplay also offers "Viva 70 Fast" and "Viva 80 Fast"—free, ad-supported streaming channels dedicated specifically to soap operas from those decades. Community Perspectives The recent rebranding shifted the channel's focus almost
"Canal Viva Online" refers to the digital presence of the Brazilian pay-TV channel , which recently underwent a significant rebranding to Globoplay Novelas as of May 2025. This review covers the evolution of the service, its current focus on digital integration, and its programming shifts. Service Overview Community Perspectives "Canal Viva Online" refers to the
Originally launched in 2010, built a reputation as a "nostalgia hub," re-airing classic TV Globo soap operas ( telenovelas ), miniseries, and variety shows. In 2025, to celebrate its 15th anniversary, the channel was rebranded to Globoplay Novelas .
It primarily targets adult viewers who enjoy nostalgic Brazilian drama and high-quality international productions, such as Turkish and Mexican soap operas.
To make room for a 100% drama schedule, popular variety and humor shows like A Grande Família and Tapas & Beijos were transferred to the Multishow channel .