: The fastest-growing platform, particularly for Gen Z, known for the vibrant "CanTok" community.
Canadian teens are "connected, creator-driven, and curiosity-led," with digital platforms increasingly dominating their time. : canadian teen porn vids
: Remains the most-used platform in Canada, with 90% of teens using it. There is a high preference for long-form video, podcasts, and educational content on this platform. : The fastest-growing platform, particularly for Gen Z,
To resonate, content must feel authentic to the Canadian experience rather than a "copy-paste" of international trends. There is a high preference for long-form video,
: Short-form, native-style video (similar to User-Generated Content or UGC) is preferred over traditional, polished ads. In fact, 84% of 18–34-year-olds cite video as their preferred content format. 2. Content Strategy & "CanTok" Authenticity
: Teens increasingly trust micro-influencers or peers over mega-influencers, whose trust ratings have dropped recently. Showcasing "behind-the-scenes" footage or team members builds credibility.