The cost to reach 1,000 listeners. Average radio CPM is $10–$15.
💡 Ask for the "remnant rate." If a station hasn't sold all its slots for the next day, they often sell them at a 50–90% discount just to fill the space. To give you a better estimate, let me know: What city or region are you targeting? Who is your ideal customer (age, gender, interests)?
If you hire a firm to negotiate, they usually take 15%.
The cost to reach 1,000 listeners. Average radio CPM is $10–$15.
💡 Ask for the "remnant rate." If a station hasn't sold all its slots for the next day, they often sell them at a 50–90% discount just to fill the space. To give you a better estimate, let me know: What city or region are you targeting? Who is your ideal customer (age, gender, interests)?
If you hire a firm to negotiate, they usually take 15%.
