: The business sends a targeted text message featuring a product, special deal, or "product drop".

: A customer first opts into a business's SMS program, usually providing their shipping address and payment method (like Shop Pay ) to be kept on file.

To make your buying process effective, your outbound messages should follow these principles: Make Buying Easy With Text-to-Order - Mailchimp

: The system automatically processes the order using the stored payment and shipping info. The customer receives an immediate text confirmation.

: Payment is captured, and the customer is notified once the item is out for delivery. Best Practices for "Selling Text" Content