: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion
: In 2024, Asian consumers spent 11% more on retail than the average U.S. household. Hispanic/Latino Americans : $2.1 trillion to $4.1 trillion buying power by ethnic group
: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution : Nearly 25% of Hispanic consumers purchased via
: Hispanic household spending accounted for 15% of total U.S. consumer spending in 2024, though growth per household showed signs of plateauing by 2025. Hispanic/Latino Americans : $2
Buying power—defined as total personal income after taxes—has reached a historic in the United States as of mid-2020s projections. While every racial and ethnic minority group is making financial gains, the rate of growth varies significantly, with Asian and Hispanic markets leading the pace of expansion. Buying Power by Major Ethnic Group