Buying Decision Process: Kotler

: Once the need is recognized, the consumer seeks information through: Personal sources : Family, friends, or neighbors. Commercial sources : Ads, websites, and sales personnel. Public sources : Mass media or social media. Experiential sources : Handling or using the product.

: The consumer processes information to choose among competing brands. They view products as a "bundle of attributes" (like price, quality, or features) and weigh these based on which benefits are most desirable. buying decision process kotler

: After evaluating the options, the consumer forms a purchase intention and makes the final choice. This stage involves choosing the brand, distributor, timing, and payment method. : Once the need is recognized, the consumer

Philip Kotler's is a foundational marketing framework that maps how consumers move from recognizing a need to evaluating their purchase after the fact. The 5 Stages of the Buying Decision Process Experiential sources : Handling or using the product