Most new STRs outside of designated resort zones are prohibited. Ordinance 22-7 requires a 90-day minimum stay for non-resort properties unless they hold a legacy Nonconforming Use Certificate (NUC).
Hawaii is primarily an rather than a high cash-flow market.
Significant changes are underway following Bill 9, which aims to phase out approximately 7,000 units in apartment-zoned districts (the "Minatoya List") by January 1, 2029 (West Maui) and 2031 (rest of the island). Focus only on hotel-zoned units or permitted Short-Term Rental Homes (STRH).