Buy: Three Tires Get One Free 2017

Retailers prioritize these deals because tires are a low-margin product that leads to high-margin "ancillary sales." When a customer enters for a tire deal, dealerships use Multi-Point Inspection (MPI) forms to identify other necessary repairs, such as alignments, brake work, or battery swaps, which are far more profitable than the tires themselves. Legacy and Retailer Adoption

For the consumer, the "Buy 3, Get 1" offer targets the "zero-price effect," where the word "free" creates an irrational pull that often outweighs a traditional percentage discount. However, industry analysis from Discount Tire and TP Brake suggests that the "free" tire is often subsidized by slightly higher base prices on the other three tires or additional service fees. buy three tires get one free 2017

The success of the 2017 model solidified this promotion as a seasonal staple. Today, major chains and local shops continue to utilize varied versions of this deal: Retailers prioritize these deals because tires are a