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: 50% entertainment/engagement, 30% information/education, and 20% direct promotion.

Reviewing the use of social marketing in the produce industry highlights its critical role in connecting consumers directly to products through visual storytelling and authentic social proof. Effective strategies leverage and localized tools to drive in-store and online purchases. Key Strategies for Produce Social Marketing buy social marketing

: High-quality images and videos of fresh products on platforms like Instagram and TikTok are essential for enticing customers. : 50% entertainment/engagement