You generally only pay when someone actually clicks on your ad, making it a performance-based model.

Platforms allow you to target users by demographics, interests, and even specific times of day. Best Practices and Risks

Focus on a strong content foundation and well-optimized landing pages to ensure the traffic you buy actually converts.

Advertisers bid on specific keywords that potential customers are likely to search for.

Buying search engine traffic is typically done through platforms like or Microsoft Advertising .