Buy One Car Get One Free 2017 Apr 2026

By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes:

: A customer would be required to buy a high-margin, fully loaded vehicle, such as a large SUV, at full manufacturer’s suggested retail price (MSRP). buy one car get one free 2017

In 2017, the automotive market was characterized by an abundance of inventory, particularly sedans, as consumer preferences shifted toward SUVs and trucks. To combat this and meet aggressive annual sales goals, dealerships utilized "Buy One, Get One Free" (BOGO) promotions as a high-impact marketing tactic. While these offers appeared revolutionary, they were often complex financial maneuvers designed to clear slow-moving stock while maximizing dealer profit. The Mechanics of the "Free" Car By late 2017, dealer incentives reached record highs,

: Even if the second car was free, it created a new customer relationship for service plans, extended warranties, and future trade-ins. Consumer Reality Check To combat this and meet aggressive annual sales

: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously.