: The deepest discounts (often over 30%) occur during Black Friday , Cyber Monday, and Amazon Prime Day.

: Kohl's can be lucrative if you use "Kohl's Cash", and warehouse clubs like Costco consistently offer some of the lowest prices available.

Choosing where to buy depends on whether you value immediate savings or long-term loyalty rewards.

: Many sets released since 2023 include a QR code on the instruction manual that can be scanned for 20 bonus Insiders points, even if bought at a third-party retailer.

: Use sites like Rebrickable to track your collection and find out which pieces you might be missing for older sets.

: Sets marked "Last Chance to Buy" on LEGO.com are about to stop production. These are high-priority for collectors as their value typically increases significantly once they hit the secondary market. Top LEGO Sets (Early 2026)

: Frequently offer sets at 10%–20% below MSRP. Prices at Target often match Amazon.

: Major release waves typically occur in January, March, May, and June .