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Launched in 1999, the brand was initially associated with Nautica Enterprises , which was later acquired by VF Corporation in 2003.
Hit hard by the COVID-19 pandemic and carrying roughly $140 million in debt, the company filed for Chapter 11 bankruptcy in May 2020. Lion Capital eventually acquired substantially all assets for approximately $97 million (including debt forgiveness) and took full control. The Brand Today
The brand is now operated by the team behind AllSaints . In 2023, the combined revenue for AllSaints and John Varvatos grew 36% to nearly $600 million , with Varvatos contributing roughly $86 million.
Since the 2020 restructuring, the brand has transitioned into a new era without its founder's direct involvement:
You can still purchase the brand's rock-'n'-roll-inspired apparel and accessories through several channels:
The brand is currently owned by the private equity firm Lion Capital LLP . While the namesake designer, John Varvatos, founded the company in 1999 and led it for two decades, he officially exited the brand following its 2020 bankruptcy. Today, the label is managed under the same umbrella as AllSaints and continues to expand globally under new creative leadership. Ownership History & Acquisition
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