Buy It On — Itunes

Buy or download items from the iTunes Store on PC - Apple Support

The "iTunes Store" brand has evolved into separate storefronts depending on what you want to buy: buy it on itunes

Buying content from the iTunes Store in 2026 remains a popular way to "own" your media rather than just renting access through a subscription. While Apple has shifted its focus to streaming services, the option to buy individual songs, movies, and books is still available through dedicated apps across various devices. Buy or download items from the iTunes Store