: Infiniti is attempting a comeback by launching five new products annually over the next five years, starting with models like the Infiniti QX65 .

: Some experts view the brand as being in "crisis mode," with dealership values declining as retailers rely more on used car operations. Ownership Costs and Reliability

Infiniti Dealership Values: Navigating a Brand in Decline - Haig Partners

Buying an Infiniti in 2026 presents a "value-luxury" opportunity, where vehicles offer premium materials and powerful engines at lower price points than German rivals. However, the brand is currently in a "rebuilding stage" due to significant sales declines and a thinning product lineup. Brand Health and Market Outlook (2026)

: Sales dropped approximately 9% in 2025, totaling 52,846 vehicles, with the Infiniti QX60 as the primary driver of remaining volume.