Women are significantly more likely than men to name a favorite holiday cookie (55% vs. 40%) and plan for holiday treats.
Frosted sugar cookies are the most popular (47%), followed by chocolate chip gingerbread buy christmas cookies
The Christmas cookie market is a significant segment of the holiday economy. While homemade baking remains a staple, now opt to skip the oven and purchase their cookies pre-made. Women are significantly more likely than men to