: The OneASICS program has reached approximately 19.3 million members as of early 2025, with a target of 30 million by the end of 2026.
ASICS Global - The Official Corporate Website for ASICS and Its Affiliates
For a safe purchase, consumers are advised to use official regional platforms or verified third-party retailers.
Buying ASICS online in 2026 is increasingly driven by direct-to-consumer (DTC) channels, with e-commerce expected to account for 20% of global sales by the end of the year. While the official ASICS website is the most secure primary source, the brand is also expanding its presence through authorized digital retailers and a global membership ecosystem.
ASICS currently holds an estimated 11% global market share in running shoes. The company is executing a "Mid-Term Plan 2026" to transform into a Global Integrated Enterprise, focusing on regional profitability and digital expansion.
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