: In 1986, the rap group Run-DMC released the song "My Adidas." During a concert at Madison Square Garden, 40,000 fans held their Adidas shoes in the air, cementing the brand's place in hip-hop history.
: Classic silhouettes like the Samba , Stan Smith , and Superstar transitioned from performance gear to streetwear staples, with the Superstar alone becoming an enduring symbol of fashion for over five decades. Modern Buying Trends buy adidas
While athletes were the first to buy in, the brand's cultural impact exploded through music and lifestyle: : In 1986, the rap group Run-DMC released