Buy A Silverado Get A Cruze Free -

Before its North American production ended in 2019, the Cruze was a budget-friendly compact sedan. Its lower MSRP (often starting around $19,000) made it the ideal candidate for a "throw-in" vehicle during a BOGO sale. Availability & Legacy

The "free" car was typically factored into the significant profit margins and available rebates of a loaded Silverado 2500 or 3500. By bundling the two, the dealer could clear two units while the customer paid roughly the MSRP of the truck alone. Why These Models? buy a silverado get a cruze free

The most famous instance of this specific Silverado/Cruze pairing came from Graff Chevrolet Durand , which frequently ran high-profile promotions to clear lot space. Before its North American production ended in 2019,

The phrase (or similar variations like "Buy a Silverado, get a Sonic free") was a viral marketing campaign popularized by Graff Chevrolet in Durand, Michigan . While not a corporate-wide General Motors offer, this local dealership "BOGO" deal gained national attention for its bold approach to moving inventory. Campaign Breakdown By bundling the two, the dealer could clear

These promotions were highly successful as "loss leaders"—advertising a sensational deal to drive massive foot traffic to the dealership, even if only a few customers actually qualified for the specific BOGO terms. Chevrolet Cars, Trucks, SUVs, Crossovers and Vans

These offers were limited-time events and are not currently active, as the Chevrolet Cruze has been discontinued in the U.S. market since 2019.

A classic "Buy One, Get One" (BOGO) promotion. Customers who purchased a high-trim, heavy-duty truck at or near the full Manufacturer's Suggested Retail Price (MSRP) would receive a base-model compact car at no additional cost.