Buy A Kia Sorento Get A Kia Rio Free -

: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand.

: To qualify, buyers often had to forgo all other factory rebates, low-interest financing, or negotiable discounts on the primary vehicle. Reviewers at Jalopnik noted that these forfeited incentives were often nearly equal to the value of the free Rio . buy a kia sorento get a kia rio free

: This dealership famously ran commercials in the late 2000s offering a "buy one, get one free" deal where purchasing a 2008 model could net you a 2007 model for free. : The shock value of a "free car"